Conversion Tracking

Know what happens inside

Track post-install events, measure revenue per campaign, and visualize user journeys from install to conversion. A few line of code.

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Start free for 3 months · Conversion tracking included free · No credit card required

App.tsx

import { Mobana } from '@mobana/react-native-sdk';

// Initialize once on app start
await Mobana.init({ appId: 'a1b2c3d4' });

// Track signups
Mobana.trackConversion('signup');

// Track purchases with revenue
Mobana.trackConversion('purchase', 49.99);

// Track any custom event
Mobana.trackConversion('subscription', 9.99);

Conversion Analytics

See the full picture — from install to revenue

Funnel analysis, conversion velocity, revenue tracking, and campaign performance — all in real-time.

Real-time

Conversion tracking

Conversion

Rate monitoring

Revenue

Per campaign

Velocity

Time-to-conversion

Funnel Analysis

Powerful funnel analysis for complex user journeys

See exactly where users drop off and where they convert. Our funnel view visualizes each step from install to revenue, so you can spot bottlenecks, compare conversion rates between stages, and optimize the path to conversion.

Visualize multi-step journeys in one place
Identify drop-off points and improve conversion rates
Compare stages and attribute revenue to each step

Mobana funnel analysis view showing user journey stages and conversion rates

Simple Process

How it works

Two simple steps to start tracking conversions in your app

Configure conversion types

Define the events you want to track in your app settings. Signups, purchases, subscriptions, level completions — whatever matters to your business.

signuppurchasesubscriptionlevel_complete

Track events via SDK

One line of code wherever the event happens. Optionally attach a monetary value for revenue tracking.

// Track signup
Mobana.trackConversion('signup');

// Track purchase with value
Mobana.trackConversion('purchase', 49.99);

Observe funnel analytics

Watch conversion data flow in real-time. Interactive funnel diagrams visualize complex user journeys from install to conversion, highlighting every drop-off point.

Optimize based on data

Compare conversion rates across campaigns, identify where users drop off, and double down on what drives real revenue — not just installs.

Why Choose Us

Beyond install counts

See the full ROI of your campaigns. Not just clicks and installs, but revenue and retention.

Revenue attribution

Attach monetary values to conversions. See actual revenue per campaign, source, and medium — not just install counts.

Funnel analysis

Visualize complex user journeys from install to conversion with interactive funnel diagrams. See exactly where users drop off and optimize every step.

Conversion velocity

Time-to-conversion distribution curves show how quickly users convert. Identify fast converters vs slow burners across campaigns.

Attributed vs organic

Segment conversions by traffic type. Compare how attributed users convert versus organic installs across every metric.

Custom events with values

Track any event that matters to your business. Attach monetary values for purchases, subscriptions, or in-app transactions.

Integrated with attribution

Conversions automatically link back to attribution data. See which campaigns, sources, and mediums drive the most valuable users.

Pricing Plans

Simple, transparent pricing

Pay for what you use. Across all your apps. Nothing hidden.

Free Trial

Try it out for 3 months

$0/month

2,500 attributions
5,000 flow views
25 AI Agent credits
Up to 3 apps
30 days data access
2 fixed conversions

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Quick Start

Everything you need to integrate Mobana in minutes

View full documentation

SDK Quick Start

Add the React Native SDK and configure it with your app ID from the Dashboard.

Terminal

npm install @mobana/react-native-sdk @react-native-async-storage/async-storage

App.tsx

import { Mobana } from '@mobana/react-native-sdk';

// 1. Initialize once on app start
await Mobana.init({
  appId: 'a1b2c3d4',
});

// 2. Track conversions wherever events happen
Mobana.trackConversion('signup');
Mobana.trackConversion('purchase', 49.99);
Mobana.trackConversion('subscription', 9.99);

Direct API Reference

Track conversion events

Track custom events after install like signups, purchases, or level completions. Configure conversion types in your app settings first.

Request

POST /conversion

POST https://a1b2c3d4.mobana.ai/conversion
Content-Type: application/json

{
  "installId": "520e8400c466a55440e00",
  "name": "purchase",
  "value": 49.99
}

Response

{
  "success": true
}

Request Fields

Field	Required	Description
installId	Required	Unique ID for this install (UUID generated on first launch)
name	Required	Conversion type (must be configured in app settings)
value	Optional	Monetary value for revenue tracking

Install ID: Generate a random UUID on first app launch and store it locally. Use the same ID when tracking conversions so they can be attributed to the right install. SDK handles this automatically →

Silent success pattern: This endpoint always returns success: true — invalid IDs or unconfigured conversions are silently ignored to never block your app flow. Conversion tracking is free.

Support

Frequently asked questions

What is conversion tracking?

Conversion tracking lets you measure post-install events like signups, purchases, or subscriptions. You can attach monetary values to see actual revenue per campaign — not just install counts. Configure your conversion types in the dashboard, then call our SDK when events happen.

Does conversion tracking require attribution?

No. Conversion tracking works independently — you can track events for all users, whether attributed or organic. However, when combined with attribution, you get the full picture: which campaigns drive users who actually convert and generate revenue.

What counts as a conversion?

Any event you configure in your app settings. Common examples include signups, purchases, subscriptions, level completions, or feature activations. You define what matters to your business, and we track it.

How does funnel analysis work?

Our interactive funnel diagram visualizes complex user journeys from a starting event (like install) through to your target conversion. You can configure time windows (6 hours to 30 days) and see exactly where users drop off between steps — helping you identify friction points and optimize your conversion funnel.

Is conversion tracking billed separately?

No. Conversion tracking is included free with any plan, including the free trial. You're only billed for attributions (successful install matches) and flow views. Track as many conversions as you need at no additional cost.

Can I track revenue?

Yes. Attach a monetary value to any conversion event — trackConversion('purchase', 49.99). The dashboard shows total revenue, average value, and revenue breakdowns by campaign, source, and country.

How does the free trial work?

Conversion tracking is always free, regardless of plan. The 3-month free trial also includes 2,500 attributions and 5,000 flow views per month. No credit card required to start. When the trial ends, you can upgrade to a paid plan or your account will be paused until you subscribe.

What platforms are supported?

We currently support React Native for iOS and Android. Our SDK handles platform-specific features automatically. Native iOS and Android SDKs are on the roadmap.

Ready to measure what actually matters?

Start tracking conversions in minutes. Included free with any plan.

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